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☆ Complexity for Marketers Has Meant Opportunity for Ad Agencies
▼ + stars: | 2022-11-14 | by ( Megan Graham | ) www.wsj.com time to read: +7 min

Their performance is striking compared with ad agencies’ plight five years ago: Facebook and Google had established direct relationships with marketers and were winning growing portions of their ad budgets before agencies could even offer their services. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. PREVIEWSome major owners of ad agencies watched their growth slow or flatten in 2017 and 2018. Agency companies have responded by building practices to help marketers on platforms like TikTok and Amazon. Marketers navigate outside partnersSome major marketers still want to keep a close handle on some of their data efforts.

☆ Sorrell's S4 Capital defies tech turmoil to maintain momentum
▼ + stars: | 2022-11-14 | by ( Paul Sandle | ) www.reuters.com time to read: +2 min

SummarySummary Companies Digital ad group says it maintained momentum in Q3Reiterates full-year earnings forecastShares rise as much as 9%LONDON, Nov 14 (Reuters) - Martin Sorrell said his digital ad group S4 Capital (SFOR.L) had maintained momentum in a third quarter marked by disappointing results from major platforms including Alphabet's Google (GOOGL.O) and Facebook's Meta (META.O). Shares in S4 rose 9% to 229 pence in early deals, the highest level since the downgrade in the summer. Sorrell said Twitter and Snap, which each account for around 1% of the digital ad market, were not a good indicator for the sector. He said advertisers were pausing spending on Twitter pending clarity on how new owner Elon Musk would moderate content. "At the moment most clients are suspending their activities because they're worried about extreme content and content moderation on the site."

☆ Clients should probably pause Twitter activity in light of 'chaos,' says digital ad group
▼ + stars: | 2022-11-14 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailClients should probably pause Twitter activity in light of 'chaos,' says digital ad groupMartin Sorrell, CEO of S4 Capital, says there's too much volatility at the moment, but it "doesn't pay to bet against Mr Musk."

☆ Watch CNBC's full interview with S4 Capital's Sir Martin Sorrell
▼ + stars: | 2022-10-28 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWatch CNBC's full interview with S4 Capital's Sir Martin SorrellSir Martin Sorrell, founder and executive chairman of digital marketing firm S4 Capital, joins 'Closing Bell' to discuss Twitter's new era with Musk at the helm, the scale of the social media advertising market and companies increasing revenues through subscription services.

☆ Twitter's platform offers a world of possibilities for Elon Musk, says Sir Martin Sorrell
▼ + stars: | 2022-10-28 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTwitter's platform offers a world of possibilities for Elon Musk, says Sir Martin SorrellSir Martin Sorrell, founder and executive chairman of digital marketing firm S4 Capital, joins 'Closing Bell' to discuss Twitter's new era with Musk at the helm, the scale of the social media advertising market and companies increasing revenues through subscription services.

With Jeremy Hunt taking up the role on Friday, Britain has had four finance ministers in just four months. Prior to the 2016 Brexit vote, Britain had four finance ministers in 23 years, underlining a sense of stability that is now gone. The response was brutal: the pound slumped, government borrowing costs surged, lenders pulled mortgage deals and the Bank of England had to intervene to stop some pension funds from going under. While Truss had touted low corporation tax as a way to attract business investment, the executives said they wanted stability. British business investment, which flatlined after the 2016 Brexit vote and then fell sharply during the pandemic, was 6% lower in the second quarter of this year than its level of six years ago, in stark contrast to international peers.

☆ M&A in the ad industry surged in the first half of 2022, despite economic uncertainty. These 11 behind-the-scenes players from companies like Deloitte and Havas are driving the spree
▼ + stars: | 2022-09-27 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +1 min

Advertising and media M&A increased 21% year-over-year in the first half of 2022 despite economic uncertainty. Ad agencies like Havas and consultancies like Deloitte ramped up deals as they look to bolster tech capabilities. Insider identified 11 execs leading M&A at the top ad companies. While private equity companies are driving much of this activity, agencies and consulting firms are also snapping up firms to strengthen their digital capabilities, Ciesco reported. Insider identified 11 executives overseeing ad industry M&A activity for these agencies.

☆ S4 Capital's Sorrell says quarterly earnings reflect strong progress as costs rise
▼ + stars: | 2022-09-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailS4 Capital's Sorrell says quarterly earnings reflect strong progress as costs riseMartin Sorrell, executive chairman at S4 Capital, discusses quarterly earnings, the company's growth model and projections for the next six months.

☆ Meet 18 private-equity firms that are investing in the ad industry, where dealmaking continues despite economic jitters
▼ + stars: | 2022-08-11 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +3 min

Private equity firms continue to pour money into ad agencies, despite the slowing economy. And while rising interest rates could dampen dealmaking for the rest of 2022, PE firms are still sitting on $1.6 trillion they're looking to invest, according to the firm. More PE firms have been entering the sector, managing director Marc Flor of investment bank Berkery, Noyes & Co., has said. Specifically, private equity is eyeing digital agencies and adtech companies with subscription-based models that aren't tied to ad spending cycles, Master said. Representatives for the PE firms either declined to comment or didn't respond to requests for comment unless otherwise noted.

☆ We asked CEOs from 24 companies like HP and Prudential about their actions plans for addressing equality and racism. Here are the 5 main takeaways.
▼ + stars: | 2020-06-13 | by ( Jennifer Eum | ) www.businessinsider.com time to read: +7 min

After releasing heartfelt statements recognizing systemic racism in the US and pledging to fix it, corporate America's response is taking shape. Social media platform TikTok, for example, is using an internal diversity task force to solicit insight from outside organizations and experts. Many organizations making donations to organizations like historically black colleges or investing in causes to advance social justice. Blue Apron, the meal-kit service, will give a day off to employees for election day, November 3. The quick responses from these CEOs indicate that deeper conversations on diversity, equality, and inclusion have taken shape at the top-most levels of large companies.

Persons: George Floyd's, EY, Kelly Grier, Edward Jones, It's, Enrique Lores, Ali Ghodsi, Albert Bourla, Publicis, Burson, Cohn, Wolfe, Juneteenth Organizations: Business, Consulting, Employees, Duke Energy, Cannabis, Inc, Microsoft, Pfizer, Black, Citrix, Capital, Publicis Groupe, US, Nike, Twitter Locations: America

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